WEBSITE COPY GROUP COACHING

Find Your Message & Use It To Write Website Copy That Sells.

In Website Copy Group Coaching, you won’t just get the training, templates, and hands-on copy edits needed to write web copy you (and your audience) adore.

You’ll also learn the sink-or-swim skill of writing on-brand sales copy for your business. (A skill you can take to the bank over and over!)

All for way less than it costs to work with me one-on-one.

LET ME GUESS:

Writing Your Website Copy Has Been
a Certified Struggle

You and your website copy have a complicated history. You want to level it up, and you’re pretty sure you can write website copy yourself, but…

You don’t know how to tackle it or where to start.

“Home page first? About page? Sales page?? Or do I hire a designer first and write the copy later?”

You don’t know if you’re saying the right things.

“Do people even care about the page I just spent 8 hours writing? Ugh!”

You’re not 100% sure who you’re talking to.

“Wait, who’s my audience? What am I even trying to say right now??”

The overwhelm makes you procrastinate.

You’ve rescheduled the “Write Website Copy” event so many times you think you saw your Google calendar roll its eyes once.

And even when you DO manage to write something yourself, it takes forever and you end up hating it.

You second-guess and edit forever. “Am I saying the right things??”

TL;DR: Writing copy is a major time-suck and a total confidence killer.

Or, at least, it used to be…

Ready For clear, compelling website copy You’re proud of—and excited about?

Copy that speaks directly to your audience? And makes them say, “YES! That’s ME!”?
So you can effectively sell your offers? And grow that big, beautiful business?

Website Copy Grouch Coaching Gets you there in just 8 weeks.

Write Your Best-Ever Website Copy. With My Help!

NEXT GROUP: JULY 10TH - AUGUST 30TH, 2024

Over 8 weeks, we’ll work together to define your best-fit audience and craft compelling AF messaging that makes them go "YES! That's me!". Then, use what you learn (plus my conversion-focused copy templates) to write the website copy your business needs to grow. And I'll be there hold your hand—and edit your copy—at every step.

IMAGINE THIS:

Clear Messaging & Compelling Copy You’re Completely Confident in. Done in 8 Weeks.

Writing copy that converts has nothing to do with wordsmithing and everything to do with knowing who you’re talking to, what they need to hear, and how to position your offers in a way you (and your audience) love. So in Copy Coaching, we’ll cover:

Offer & Sales Strategy

We kick off with a workshop on audience, website, and offer strategy. Products, offers, pricing, pages. Ask me anything and get the answers you need!

Clear Brand Messaging

Next, we’ll work together to craft the core messaging that gives you all the feels. So you know what to say when people ask “What do you do?” and “Is it for me?”

Compelling Web Copy

Finally, you’ll write your copy using my conversion-focused templates as a guide. And I’ll support you with feedback, answers, and edits at every step.

Meet Your Copy Coach

KIRA MATTHES, CONVERSION COPYWRITER

Hey! I’m Kira, an audience-obsessed copywriter with over 5 years of experience working on digital marketing projects with small business owners, like you.

My process is simple, but it works every time. We start by developing a deep understanding of you, your brand, and your audience. (File this under “business therapy”—it gets deep!) Then, I help you craft the nail-on-the-head messaging and a website copy strategy that works. And finally, I teach you to write killer website copy. The end result? Words that feel like the very best version of you and speak directly to the people you most want to reach. Without costing you thousands!

This is the exact process I use in my signature service. I’ve used it to take dozens of past clients to brand clarity and bangin’ website copy. And I can’t wait to get you there, too!

Trusted By Clients Like

Let yourself commit and feel confident in:

Who your audience is (or, who your audiences are) and what EXACTLY they need to hear from you.

How to talk about your business in a way that makes people take action and buy in.

Which pages you need on your website and how to structure them for conversions.

How much copy to write on each page. (Long copy? Short copy? Long paragraphs? Headers?)

What to say, when to say it, and when to STOP talking.

How to sell without feeling sleezy and grow your business through connection and truth.

Here’s How It Works:

Weekly Group Training Sessions

Every week from July 10th to August 30th, you’ll attend a 90-minute copy training session over Zoom, where you’ll get expert-level training on topics like brand voice, messaging, pricing, website strategy, page layouts, and more.

Weekly Writing &
Editing Sessions

Get all the accountability you need to get this done in our weekly, 2-hour group co-working sessions. Use this time to:

Do your writing
Ask questions
Get edits & input from me

Conversion-Focused Templates

Along with coaching, you’ll get access to 6 reusable conversion-focused copy templates (Home, About, Services, Contact, and Sales Page)—plus my signature Message Mapping framework. When these go live in my shop, they’ll be worth over $1k!

Here's what's included:

Ideal Audience & Core Messaging

Copywriting starts with audience research. I’ll teach you to collect and analyze Voice of Customer Data, then use it to build your messaging strategy.

Site, Navigation & Offer Strategy

We’ll workshop your offers (and pricing) to make sure it’s aligned with your audience. Then, strategize the pages you need to clearly communicate them.

Website & Sales Copy Training

You won’t “fill in the blanks” to write your website copy—you’ll learn how to write on-brand, conversion copy for your business. (A skill you’ll use for life.)

All The Edits & Accountability

I’ll be there to hold you accountable and make sure that A) you get this done B) your final copy is as good as it would be if I wrote it myself.

IT’S tIME TO GET OFF THE BUS!

This StruggleWas Real.
But It Ends Right Here!

We’re about to lock arms, work together, and get your copy done right. Once and for all!

EXCLUSIVE BETA TESTER OFFER

Join The July 2024 Cohort To Access Lowest-Ever Pricing

When this program launches officially, it will be priced at $1497. But as a thank you for being one of my first students ever, I’m offering it to you at 33% off.

$1497 USD

$997 USD

(That means $500 hard-earned dollars you get to keep!)

Select the plan that works for you:

Pay In Full

ONE-TIME PAYMENT

$999 USD

You will receive:

8 x 90-Min Training Sessions
8 x 2-hour Coworking Sessions
Signature Message Mapping
Brand Messaging
7 Reusable Copy Templates
All The Pro Copyedits

BONUS

Get a free 1:1 session! (Valued at $497)

Sign me up!

Payment Plan

3 PAYMENTS OF

$333 CAD

You will receive:

8 x 90-Min Training Sessions
8 x 2-hour Coworking Sessions
Signature Message Mapping
Brand Messaging
7 Reusable Copy Templates
All The Pro Copyedits

Let's go!

Pay in full today and get a Free 1:1 Session With Me!

Use your session before we start, as a pre-copy strategy sesh. Or, book it once we wrap, for a post-copy hour of 1:1 edits.

Value: $497

Let's do this

Obsessed with my Clients

Erica Hartwick
Big Cat Creative

"The words Kira wrote for my website are not only a perfect reflection of my business, brand, and personality, but because I was so involved in the process, I know how much strategy went into it. Under all of this fun copy is lots of nerdy, strategy stuff, which makes me SO happy!"

Colleen Christensen
@NoFoodRules

"Hang out with a bestie AND crush my to-do list? Count me in! I've never felt more confident in the words I'm putting out there. Being an entrepreneur is scary, it can feel lonely, but Kira made me feel valued and worthy which in turn made me feel like I could conquer the world...with her help, of course!"

Kelsey Kerkhove
Kelsey Kerkhove Audiology

"Seriously THANK YOU! Not only do I feel like I have more clarity on my sales page, but also in my mind! You definitely relit a spark to keep going when sometimes building a business is HARD. Thank you so much for sharing your expertise and supporting my business 🧡."

look inside each module:

Learn to collect and analyze voice of customer data—and use it to create a clear website strategy.
Included: Audience Questionnaire
We’ll audit your current website and make sure your offers, pricing, and website layout are aligned with your newly defined (or refined) audience.
Included: Message Mapping Worksheet
Learn to craft the nail-on-the-head messaging that does your business justice—and speaks directly to your best-fit audience.
Included: Core Messaging Prompts
Now that your audience, offers, and messaging are dialed, you’re ready to craft the perfect “About Page.” (Spoiler alert: It won’t include your life story. And it’ll be MUCH longer than a 1-paragraph bio.)
Included: About Page Template
The perfect service page strikes a “just-right” balance between not enough and too much info. You’ll learn to nail this balance and write up your services using a conversion-focused template you can rinse and reuse as many times as you need to.
Included: Service Page Template
With as many words on this one page as most people have on their entire websites, sales pages can’t be taken lightly—or guessed at. Learn the psychology behind a well-crafted sales page then write your own using my tried-and-true template.
Included: Sales Page Template
Writing the home page is like writing the title of a book—you want to do it last. This page is navigational in nature and acts as a “mini version” of your whole site. So now that your other pages are dialed, writing the home page will be a (relative) breeze!
Included: Home Page Template
Contact, blog, podcast. These pages are light on copy but should be high on vibes. Get templates that make these pages easy to throw together—and tips on how to bring your brand voice through what is often either the end or an important next step in your customer’s journey with you.
Included: Contact Page Template

This is for you if:

You’re DIYing your copy and need some help to get it done right. (But don’t have $5k for a copywriter!)

You have no idea what to say! You lack major clarity on your audience, messaging, and words.

You set a goal to revamp your website this year but need ALL the accountability to make it a reality.

You need help with website strategy. What your offers should be, which pages to write, what goes in your navigation, how to lay your pages out…it all overwhelms you!

This isn’t for you if:

You run a SaaS or e-commerce business. We won’t be writing product description or shop pages!

You’re brand new to business or totally unclear on your offers. I will help you optimize your offers during the program—but you need to come in knowing most of the details.

You don’t have a few hours a week to commit to this. It’s important to me that you can finish this!

You have a massive website. I’ll teach you the ropes for writing the core website pages most businesses need and you may need to use what you learn to duplicate some pages as needed. But if your website requires tons of pages or page types we don’t cover, this isn’t a fit.

Frequently Asked Questions

The Beta group runs from July 8th to August 30th, 2024!
Training sessions will be on Tuesdays from 9:00 to 10:30 am PST.
Coworking & Editing sessions are on Thursdays from 9-11 am PST.
No worries! I'll send you the recordings after.
If you can’t have me edit your work live, that’s okay, too. Just send me links to your copy so I can review them after “class”. I'll make a video walkthrough of all the changes I recommend!
I bet you’re wondering about the sales and services pages—and whether or not you need them both.
First of all, if you don’t know what you need yet, that’s okay! In weeks 1 and 2, the audience strategy work we do will help you figure that out.
But if you know (or realize) you don’t need a sales/services page right now, that’s okay. This program is still a fit for you!
You can choose to attend the training anyway to learn the theory. Or, log in and use that time as an extra work session. You’ll get the recording and template for the page you don’t need right now either way, so you can always use it later.
(One more thing: Often, when we work on defining our audience, we realize we have more than one. So even if you don't need a sales page, I might tell you to create 2 separate service pages. You can use the week we cover the page you don't need to work on any extra ones you DO need.)

HELL YA! Because A) you know your business best, so you're the perfect person to lead this work. And B) You'll have my guidance, templates, and EDITS to help you along the way.
This is a small group, too—and that's on purpose. As long as you're committed to the process and do the work, I will make sure you love your website copy by the time we're done. (That’s a promise!)
You tell me. You're getting:
- 8 x 90-minute sessions with me (worth $1800)
- 8 x 2-hour writing and editing sessions (worth $2,400)
- 6 Copy Templates you can use and reuse (will be valued at over $1k when they go live in my shop later in 2024)
- Pro-approved messaging and website copy (if I did this for you in a 1:1 service, that would cost $5k or more)
Total Value: $10,200 CAD
Your Price: $1,200 CAD
You'll definitely need to make some time. I recommend setting aside 3.5 hours a week for our calls (recordings will be sent if you can't make it live).
Beyond that, plan for 1 or 2 writing sessions to work on the copy task of the week.
If that's too much right now, wait to commit. I don't want you signing up and not being able to finish the curriculum!

have any other questions?
contact Me and I'll be happy to answer.