SALES STRATEGY, BRAND MESSAGING & CONVERSION COPY

your voice, vibe & business. backed by sales strategy.

By combining big-picture brand messaging with content strategy and conversion copywriting, I give you on-brand copy that’s true to who you really are—just organized in a way that resonates with your best-fit audience, and motivates them to take action.

Go From Talking About Your Offer To Selling Your Offer.

You want results. You need sales. But you won’t compromise on integrity or your values to get them.  Sketchy claims? Inflated promises? Infomercial vibes? Hard pass!

You have this feeling deep down that there’s a better way to sell. One that’s ethical, feels good, and values trust over instead hacks and shortcuts.

AND YOU KNOW WHAT? YOU’RE RIGHT.

 

Meet Handle & Hone

Where Storytelling Meets Strategy & Connection Comes First.

We know that real results come from listening to, connecting with, and serving your audience. Our signature, strategic process uses research, voice-of-customer data, audience interviews and more to get to know your brand, your customer, and the specific ways your business solves their biggest problems. By unearthing the words that your audience needs to hear, we write what resonates.

BECAUSE IF IT DOESN’T RESONATE, IT WON’T CONVERT.

 

I’LL HONE YOUR MESSAGE…

Brand Voice & Strategy

Dig into your target audience and find the nail-on-the-head messaging you've been searching for. I’ll identify the brand voice that does your business justice and inspires action for your audience—or master the voice you’ve already nailed down. Then, use it to create the copy you need to grow.

 

…AND HANDLE YOUR COPY

Website & Sales Copy

By combining your brand voice with conversion copy, on-page SEO, and all the voice-of-customer data and research we can get our hands on, I’ll give you on-brand copy that feels like the best version of you—and gets you the yesses you need to grow.

This is what it’s like to work with me:

rEADY TO OUTSOURCE?

Strategy & Copywriting

Messaging, websites, sales funnels, and email marketing. My sales and copywriting services are perfect for you if you’re making money but selling hard, burning out, or simply ready to go from “good enough” to dialled in.

COPYWRITING SERVICES >>
 

ON A TIGHT BUDGET OR TIMELINE?

Copy Audit Sessions

Get the expert advice and professional copyedits you need to turn up the volume on your DIY copy. So you can stop fussing with it and finally feel confident in your words! Edit & Audit Perfect for Funnel Strategy, Sales Pages, or Website Copy.

BOOK A LOW-COST AUDIT
  • "I didn't think I'd ever be proud of my website copy."

    The words Kira wrote for my website are not only a perfect reflection of my business, brand, and personality, but because I was so involved in the process, I know how much strategy went into it. Under all of this fun copy is lots of nerdy, strategy stuff, which makes me SO happy!

    —Erica Hartwick, Big Cat Creative

  • "Kira's process from beginning to end was immaculate."

    Kira's process from beginning to end was immaculate. It allowed me to entrust her, and it allowed her to clearly understand the thoughts and feelings around our business. She took a genuine interest in both myself and my business and used a strategic process to put it all down on paper in a way that was clear for our families.

    —Rebecca Drory, Bespoke Speech

  • "I found my voice!"

    Before, I slipped into “Instagram stories me,” “Reels me,” “email me,” “website me,” and “with my besties” me. It’s unnerving when people follow you from every sphere. Like being at a baby shower, wondering how to be when the gang’s all there. Kira helped cheer me on to be unapologetically, boldly me. Taking off the professional mask and showing up as the “real” Lindsey everywhere.

    —Lindsey Myers, Created Colorful

  • “I have more clarity on my sales page, but also in my mind!”

    Seriously THANK YOU! Not only do I feel like I have more clarity on my sales page, but also in my mind! You definitely relit a spark to keep going when sometimes building a business is HARD. Thank you so much for sharing your expertise and supporting my business.

    —Kelsey Kerkhove, Pediatric Audiologist

  • "My first impression of my new copy was...goosebumps!”

    It was exactly what I wanted people to feel but couldn't put the words together to get the message across on my own.

    Dr. Ally Power

  • “If you're on the fence..take the leap. I promise it’s worth it!”

    Kira always made sure I was supported and made sure I got the most out of the process. I am SO thankful I took this leap!

    —Alyssa Bietz, Your Sleep Story

  • "I cannot sing Kira's praises enough!"

    WOW! The efficiency and skill that Kira embodies in copy editing is just remarkable. I now feel like the ideas and message I had in my head is being displayed beautifully thanks to Kira's amazing work. I will be back for sure!

    —Gina Russell, tinySparks

 

 Ready to love talking about your business again?

…and stop avoiding questions like What do you do? How does it work? And Is it for me?

BOOK AN INTRO CALL WITH ME