ABOUT HANDLE & HONE
Copy That Sounds Like You
& Speaks Directly To Your Audience
By combining voice of customer data with brand messaging and best practices for selling,
I write copy that feels like the best version of you. And gets you the yesses you need to grow.
SALES STRATEGY, BRAND MESSAGING & CONVERSION COPY
for Evidence-Based Experts & Educators Doing Good Things Online
I’m on a mission to use words, research, and strategy to amplify the voices of evidence-based, ethical, and equity-focused experts and educators online. I want to help you achieve the results you need to keep growing!
I see a world where people with unique and important messages are seen, listened to, and taken seriously online. So they can do the work they’re proud of, live a life they love, and make the money they deserve.
MEET YOUR COPYWRITER
Hey there, I’m Kira
I’m an audience-obsessed copywriter with over 5 years of experience working with business owners in health, parenting, and peds.
My process is simple, but it works every time. I start by developing a deep understanding of you, your brand, and your audience. I use what I know to help you craft the nail-on-the-head messaging and website copy you need. Then, I set you up to take your writing in-house, with templates, training, and as much ongoing support as you need.
The end result? Words that feel like the very best version of you and speak directly to the people you most want to reach. (Without costing you thousands every time you need a new web page!)
I’m All For…
I love amplifying the voices of:
Inclusion-Focused Advocates
Evidence-Based Experts
Health & Pediatric Professionals
Therapists Of All Kinds
Parents Crushing Online Business
Transgender folks, People of Color, Indigenous Peoples, and all other minorities doing good things
I’m Not Into…
I won’t use my sales skills to promote:
Hate of any kind ✌🏻
Fake News or Misinformation
Grifts, Snake Oils or MLMs
Sketchy Diets or Weight Loss Programs
“Scare Care” & Fear-Based Information
Overinflated Claims
Other Icky Things Not Listed Above 🥰
Long-Term Copy Partnerships Are My Jam
I’m sure I don’t have to tell you how nerve-wracking it is to put your words in someone else’s hands. Or how, when you find someone you can trust, you hold on tight. Right?
Well, that “hold on tight” feeling is what I have with my clients!
I go into all my projects with a long-term mentality. I invest time learning about you, your goals, and your audience. I understand—and even help shape—your strategy. And, I master your brand voice.
From there, we can use our same-page-ness to easily and strategically tackle all the copy projects.
This is what it’s like to work with me:
know that feeling you get when you sit down to write and have no clue what to say? I Don’t! 😉
My signature process takes the guesswork—and 100% of the struggle—out of your copy.
The Process Is Simple.
But It Works Every Time.
01
GET TO KNOW YOU & YOUR BIZ
I begin by learning everything about you and your audience, because to write copy that converts and compels, we first have to write copy that resonates!
03
NAIL DOWN STRATEGY & VOICE
Before writing, I share my recommendations for messaging, strategy, and voice (plus copy samples and page outlines), and you get to sign off.
02
DO ALL THE RESEARCH
Conversion copy is research-based. I audit analytics, creep competitors, read reviews, and even set up Zoom interviews with your audience.
04
WRITE, EDIT & FINALIZE
Time to put my head down to write and finesse your copy! Projects include two rounds of feedback and review so we can hone, refine, and perfect.
Let’s Team Up & Get You Growing
Messaging & Copywriting
Messaging, websites, sales funnels, and email marketing. Copywriting services are perfect for business owners who want to move the needle with conversion copy that’s done right.
Edit & Audit Sessions
Get the expert advice and professional copyedits you need to turn up the volume on your DIY copy. So you can stop fussing with it and finally feel confident in your words!
