ABOUT HANDLE & HONE COPYWRITING
Copy That Sounds Like You
& Speaks Directly To Your Audience
By combining voice of customer data with brand messaging and best practices for selling,
we write copy that feels like the best version of you. And gets you the yesses you need to grow.
CONVERSION COPY & BRAND MESSAGING
for Online Educators & Evidence-Based Experts In Health, Parenting & Pediatrics
We’re on a mission to use words, research, and strategy to amplify the voices of female experts and founders, helping them generate the results they need to keep growing online. We see a world where women are the go-to source for credible information online—allowing them to help the people they want to help, do the work they’re proud of, live a life they love, and make money—all without compromise.
Meet Your Copywriter
KIRA MATTHES, CONVERSION COPYWRITER + MESSAGING SPECIALIST
Hey! I’m Kira, an audience-obsessed copywriter with over 5 years of experience working with business owners in health, parenting, and peds.
My process is simple, but it works every time. I start by developing a deep understanding of you, your brand, and your audience. I use what I know to help you craft the nail-on-the-head messaging and website copy you need. Then, I set you up to take your writing in-house, with templates, training, and as much ongoing support as you need.
The end result? Words that feel like the very best version of you and speak directly to the people you most want to reach. (Without costing you thousands every time you need a new web page!)
I’m All For:
I love amplifying the voices of:
Female-Identifying Founders
Inclusion-Focused Advocates
Evidence-Based Experts
Health & Pediatric Professionals
Therapists Of All Kinds
Parents Crushing Online Business
I’m Not Into:
I won’t use my sales skills to promote:
Fake News or Misinformation
Snake Oils or Sketchy Claims
Diets or Weight Loss Programs
“Scare Care” & Fear-Based Information
Overinflated Claims
Other Icky Things Not Listed Above 🥰
know that feeling you get when you sit down to write but Realize You have no clue what to say? Professional Copywriters Don’t!
My signature process takes the guesswork—and 100% of the struggle—out of your copy.
My Process Is Simple.
But It Works Every Time.
01
GET TO KNOW YOU & YOUR BIZ
We begin by learning everything we can about you and your audience, because to write copy that converts and compels, we first have to write copy that resonates.
03
NAIL DOWN YOUR STRATEGY & VOICE
Before writing, we’ll share our recommendations for messaging, strategy, and brand voice (including copy samples and page outlines) and you get to sign off.
02
DO ALL THE RESEARCH
Conversion copy is research-based. We audit analytics, creep competitors, read reviews, and set up phone interviews with your audience.
04
WRITE, EDIT & FINALIZE
Time to put our heads down to write and finesse your copy! Projects include two rounds of feedback and review so we can hone, refine, and perfect.
“Working With Kira Is An Absolute Dream!”
Wee Talkers would not be where it is today without Kira’s support. She’s a talented writer, easy (and delightful) to communicate with, and she really cares about our business. She thinks of things we wouldn’t have, and always provides thoughtful suggestions with strategy in mind. If you need help with your website copy, we would highly recommend Kira. We feel so lucky we get to work with her!
CARLY & KATIE, WEE TALKERS
Let’s Team Up & Get You Growing
Messaging & Copywriting
Messaging, websites, sales funnels, and email marketing. Copywriting services are perfect for business owners who want to move the needle with conversion copy that’s done right.
Website Copy Audits
Get the expert advice and professional copyedits you need to turn up the volume on your DIY copy. So you can stop fussing with it and finally feel confident in your words!
Long-Term Copy Partnerships Are My Jam
I’m sure I don’t have to tell you how nerve-wracking it is to put your words in someone else’s hands. Or how, when you find someone you can trust, you hold on tight. Right?
Well, that “hold on tight” feeling is what I have with my clients!
I go into all my projects with a long-term mentality. I invest time learning about you, your goals, and your audience. I understand—and even help shape—your strategy. And, I master your brand voice.
From there, we can use our same-page-ness to easily and strategically tackle all the copy projects.
Happy Clients & Case Studies
Brand messaging, websites, sales pages, email sequences…we’ve handled and honed them all.
Website copy, blog posts, welcome and sales email sequences, and the TalkToddler sales page (linked below). During our 4+ year partnership-turned-friendship, we’ve written it all—and had fun doing it.
In the 3+ years we’ve worked together, Kacie and I have tackled hundreds of blog posts, sales and nurture email sequences, and most recently, her Picky Wins sales page, which is linked below.
We partnered with Big Cat Creative to help Erica hone her brand voice. Then, we used that voice to write her website (being updated now), sales pages (linked below), and an evergreen email welcome sequence.
