Strategic Copy on a DIY budget.
Go from second-guessing yourself to knowing exactly what works and what to do. In 90 minutes, I’ll help you demystify your DIY copy project. Live over Zoom!
lEMME GUESS:
You’re Struggling to dIY your Copy.
But You Don’t Have $5k To Hire a Pro.
👉🏻 You DIYed your website and the copy is okay…but you know it could use a tweak or two (or ten).
👉🏾 You gave it all the DIY energy you had and you’re proud of where you got to. But there’s still a ways to go.
👉🏼 You second-guess your words all the time…which means you’re fiddling with them all the time.
👉🏼 You’d love to give your copy a face-lift. A makeover. A little zhuzhing up.
👉🏿 Your industry is crowded, so you want your copy to stand out. But you have no idea how.
👉 Your website doesn’t feel aligned with who you are at all. (“Who even wrote this?!”) The words don’t sound anything like you.
WHEN IT COMES TO COPY
You’ll Take All The Help You Can Get…But Money Is Tight Right Now!
So what’s a scrappy, budget-conscious business owner to do?
I might have an idea or two!
MY RECOMMENDATION?
Book a Copy Audit & Edit Sesh
Think less. Publish more. One session will give you both the expert advice and professional copy edits you need to crank out DIY copy that feels good and gets the job done right.
Strategy & Planning
Map out your DIY projects while we talk strategy. Together, we’ll create a plan for your project and I’ll give you a clear outline to follow. So you’re never staring at a blank Google doc wondering, “What TF do I write?!”
Copywriting Education
I’ll share what I know about how to write good copy. That means giving you tips, suggestions, copy samples, and even templates you can use to get your project to the place it needs to be for you to succeed.
Editing & Publishing
Already got a first draft? Use your session with me to get 90 minutes of professional copy edits done. You’ll walk away with better copy and sharper writing skills—because I’ll share the “why” behind my edits as I go.
Less anxiety. More action.
Here’s How It Works:
1
Book Your Audit
Pick a date and time that gives you good vibes, sign a contract, pay the bill, and you’re IN.
2
Tell Me About You
I’ll send you a quick-ish questionnaire about your business, audience & goals.
3
Attend Your Sesh
We have 90 minutes and we will use all of them! Think real-time edits, strategy chats, and more.
4
Finish Things Up
After, I’ll send a few free copy resources to help you upgrade your site & writing skills!
MEET KIRA MATTHES
Conversion Copywriter & Messaging Specialist
Hey! I’m Kira, an audience-obsessed copywriter with over 5 years of experience.
My process is simple, but it works every time. I start by developing a deep understanding of you, your brand, and your audience. I use what I know to help you craft the nail-on-the-head messaging and website copy you need. Then, I set you up to take your writing in-house, with templates, training, and as much ongoing support as you need.
The end result? Words that feel like the very best version of you and speak directly to the people you most want to reach. (Without costing you thousands every time you need a new web page!)
Hear From Past Clients
Dr. Ally Power, ND & Motherhood Coach
"My first impression of my new copy was goosebumps! Because it was exactly what I wanted people to feel but couldn't put the words together to get the message across."
-
Before working with Kira, I felt unclear about my vision and message for my business. Now, I have clarity and more confidence in my work and website. My first impression of my new copy was goosebumps! Because it was exactly what I wanted people to feel but couldn't put the words together to get the message across. It’ll help my business by resonating with my ideal audience and helping me expand my online presence!
Alyssa Bietz, Sleep Consultant
“Kira has been wonderful to work with. She made sure I was supported and got the most out of this! If you're on the fence..take the leap. I promise it will be worth it!”
-
As a small business owner, I know that well-written copy is extremely valuable in attracting potential clients. Even though I KNEW copy was a valuable investment in my business, I felt very nervous about taking the first step towards better copy. From start to finish, Kira has been wonderful to work with. She always made sure I was supported and made sure I got the most out of the process! I am SO thankful I took this leap! If you're on the fence about hiring a copy writer...take the leap, I promise it will be worth it!
Kelsey Kerkhove, Pediatric Audiologist
"Not only do I feel like I have more clarity on my sales page, but also in my mind! You definitely relit a spark to keep going when sometimes building a business is HARD."
-
“Seriously THANK YOU! Not only do I feel like I have more clarity on my sales page, but also in my mind! You definitely relit a spark to keep going when sometimes building a business is HARD. Thank you so much for sharing your expertise and supporting my business 🧡”
LET’S TALK TRANSFORMATION:
In 90 Minutes, we’ll edit your words, up your confidence,
and take your copy from just okay to compelling AF.
From Copy Shame To The Very Top Of Your DIY Game
AN EDIT & AUDIT SESH WILL TAKE YOU THERE!
✹ Your copy will go from bland and rambly to clear, cohesive, and compelling AF.
✹ You’ll go from second-guessing your copy to knowing you’ve got all the right words in all the right places—Meghan Trainor style 🎶
✹ You’ll finally stop fussing with your copy, freeing up time and tons of mental space you could literally use for a million other things.
✹ You’ll walk away with a handful of bonus lines of copy you can use across other platforms and contexts. (Like a one-liner for when someone asks what you do!)
The Price Is DIY-Friendly
I know you don’t have $5,000 to spend on my full website copywriting package. So website copy audits are literally 90% cheaper.
Pre-sesh questionnaire
90-minute Zoom sesh
Real-time advice and edits
Copy templates as needed
$697 cAD 🇨🇦
(Payment plans available)
This is for you if:
You DIYed your copy (or tried to, or are about to…) and want all the help you can get. But you can’t afford to hire a pro right now.
You took a website copy course or used a template and it helped a lot…but you want a pro copywriter to make sure you did a good job.
We’ve worked together before but you had to DIY a quick sales or landing page since—and you want me to look it over before you launch.
You’re a website designer with clients who can’t afford full website copywriting, but need at least a little copy help before the redesign.
This isn’t for you if:
You want a complete brand messaging or website copy overhaul. Audits are for editing, tweaking, and sprucing up copy—not rewriting everything.
You’re expecting more than a few copyedits and strategy tips. We have 90 minutes together which is a lot of time, but not that much time.
You want design tips. Audits cover website copy-related topics only! I know nothing about design.
Frequently Asked Questions
-
Great question. You can expect us to accomplish a little strategy and messaging work and perfect at least 1 full page of copy during our call. Then, if there’s time left, we’ll keep going!
Before your session, I’ll ask you to send me a list of your website priorities. This will help us ensure your highest priorities get tackled first.
-
I’ll send you follow-up resources to keep the updates going. These resources won’t just help you make the edits I’ve told you to make—they’ll make you a better copywriter! Your resources could be a mix of templates, tutorials, and further edits done by me, depending on what you need most.
-
Yes! You can use your session to edit any copy you’d like my help with, from blog posts to emails and more OR to strategize a new project.
DIY aND OMG 😍 AREN’T MUTUALLY EXCLUSIVE
You’re 90 minutes away from riding off into the sunset with Website Copy you Love
Still not sure if an Audit
is right for you?
Click the button below and ask me a question—or twenty. I’ll make sure you have all the info you need to decide with confidence.